JOURNAL

ARCHITECTURAL & INTERIOR IMAGERY

Most Popular 3D Architectural & Interior Design Imagery

Most Popular 3D Architectural & Interior Design Imagery

22 September, 2017
by Daragh Doyle

We’ve put together our top 10 frequently requested architectural and interior design 3d image types. All of these images were created for marketing purposes with the exception of the first set, Design Development.

01. Design Development

Optus Melbourne - Reception
Optus Melbourne – Reception

Back to our roots for this one. Conceptual and Design Development images are our speciality. Working closely with the architect and/or the the interior designers, these images are a great way to allow our client understand their vision. Not always necessarily photo-realistic, the Design Development image can show many variations of the same space, giving a clear understanding of the materials palette and the space relations of an environment.

Daycare Interior - Canterbury Road, Bayswater North
Daycare Interior – Canterbury Road, Bayswater North
ANZ - Oceans
ANZ – Oceans
Baker McKenzie - Reception
Baker McKenzie – Reception
Olympus - Workspace
Olympus – Workspace
Hicksons - Interior
Hicksons – Interior

02. The Hero

No set of architectural imagery would be complete without The Hero. Stormy grey clouds or a purple hue sun-rise, this render type often sets the tone for the other images in a collection. The purpose of this shot is to make the architecture shine. The Hero often also provides an opportunity to convey additional selling features such as cafes or retail.

Hopkins Street, Footscray - Exterior Render
Hopkins Street, Footscray – Exterior Render
Male Street, Brighton - Exterior Render
Male Street, Brighton – Exterior Render
58 Southbank Boulevard – Street View
58 Southbank Boulevard – Street View

03. The Classics (part 1) – Kitchen

The Kitchen render is a given for the architectural render collection. Bench tops, fixtures and fittings are usually accompanied by some carefully styled decor items to add a human touch. These touches are vital to this image and assist in selling a lifestyle or allowing the viewer to imagine themselves in the environment.

Willis Street, Hampton - Interior Render
Willis Street, Hampton – Interior Render
Beach Road Kitchen, Sandringham - Interior Render
Beach Road Kitchen, Sandringham – Interior Render

04. The Classics (part 2) – Living

The Living image is a really great way to showcase a space and market a lifestyle. In many cases the furniture fit-out is dictated by styling chosen for branding documents or display rooms and the 3d image must reflect this style to maintain consistency.

Willis Street, Hampton - Interior Render
Willis Street, Hampton – Interior Render
Prospect Street, Pascoe Vale - Interior Render
Prospect Street, Pascoe Vale – Interior Render
Interior 3d Render living room and garden, cherry blossom
Barkley Street, Mordialloc – Living

05. The Classics (part 3) – Bathroom

The Bathroom, just like the Kitchen image is a crucial part in the marketing of a new space. It takes a skilled 3d artist to maximise this space, especially if it is void of natural light. Towels and other toiletries add that human feel as well as adding personal warmth and character to the space.

Willis Street, Hampton - Ensuite Render
Willis Street, Hampton – Ensuite Render
Walter Street, Hadfield - Interior Render
Walter Street, Hadfield – Interior Render
Wilton Grove, Elwood - Interior
Wilton Grove, Elwood – Interior Bathroom

06. The Interior Elevation

Almost like a 3d section, the Interior Elevation usually shows the areas from kitchen through to the balcony. This type of image is typical of smaller residential projects and is a great way of showing different areas in just one image.

Glen Huntley Road, Caulfield - Interior Render
Glen Huntley Road, Caulfield – Interior Render
Walter Street, Hadfield - Living - Interior Render
Walter Street, Hadfield – Living – Interior Render
Ethel Street, Thornbury - Interior Render
Ethel Street, Thornbury – Interior Render

07. The Bedroom

This view is great for marketing a lifestyle as part of the 3d visualisation and advertising package. Bed-linen, magazines even clothing can be a powerful tool in targeting gender and style of living. This image can also evoke a sense of tranquillity and effect how the viewer warms to the space.

Sandringham Bedroom Options - Interior Render
Sandringham Bedroom Options – Interior Render
Barkly Street, Mordialloc - Interior Render
Barkly Street, Mordialloc – Interior Render
Wilton Grove, Elwood - Bedroom
Wilton Grove, Elwood – Bedroom

08. The Cutaway

Prospect-Street, Pascoe Vale - Cut-Through
Prospect-Street, Pascoe Vale – Cut-Through
Walter Street, Hadfield - Cut Through
Walter Street, Hadfield – Cut Through

An increasingly popular render type usually aimed at showing an entire space. For the most part these image are diagrammatic in nature and are a very effective way to market a property off the plans giving the viewer a complete understanding of the space.

09. The Vignette / Close Up

We love these image types. A close up of an area or an aspect of your design. Simple. Beautiful.

Willis Street, Hampton - Vignette Render
Willis Street, Hampton – Vignette Render
Willis Street, Hampton – Vignette Render 02

10. The Photomontage

These images are an amalgamation of photography and 3d renders. Often used for Town Planning but also useful if there’s a specific landmark to be highlighted.

58 Southbank Boulevard, 118 City Road Melbourne - Street View Render
58 Southbank Boulevard, 118 City Road Melbourne – Street View Render
Burke Road, Camberwell - Photomontage
Burke Road, Camberwell – Photomontage

We hope you enjoyed reading this as much as we enjoyed creating it. Please get in touch with any queries or quote requests you may have.

Daragh Doyle.