Most Popular 3D Architectural & Interior Design Imagery
We’ve put together our top 10 frequently requested architectural and interior design 3d image types. All of these images were created for marketing purposes with the exception of the first set, Design Development.
01. Design Development
Back to our roots for this one. Conceptual and Design Development images are our speciality. Working closely with the architect and/or the the interior designers, these images are a great way to allow our client understand their vision. Not always necessarily photo-realistic, the Design Development image can show many variations of the same space, giving a clear understanding of the materials palette and the space relations of an environment.
02. The Hero
No set of architectural imagery would be complete without The Hero. Stormy grey clouds or a purple hue sun-rise, this render type often sets the tone for the other images in a collection. The purpose of this shot is to make the architecture shine. The Hero often also provides an opportunity to convey additional selling features such as cafes or retail.
03. The Classics (part 1) – Kitchen
The Kitchen render is a given for the architectural render collection. Bench tops, fixtures and fittings are usually accompanied by some carefully styled decor items to add a human touch. These touches are vital to this image and assist in selling a lifestyle or allowing the viewer to imagine themselves in the environment.
04. The Classics (part 2) – Living
The Living image is a really great way to showcase a space and market a lifestyle. In many cases the furniture fit-out is dictated by styling chosen for branding documents or display rooms and the 3d image must reflect this style to maintain consistency.
05. The Classics (part 3) – Bathroom
The Bathroom, just like the Kitchen image is a crucial part in the marketing of a new space. It takes a skilled 3d artist to maximise this space, especially if it is void of natural light. Towels and other toiletries add that human feel as well as adding personal warmth and character to the space.
06. The Interior Elevation
Almost like a 3d section, the Interior Elevation usually shows the areas from kitchen through to the balcony. This type of image is typical of smaller residential projects and is a great way of showing different areas in just one image.
07. The Bedroom
This view is great for marketing a lifestyle as part of the 3d visualisation and advertising package. Bed-linen, magazines even clothing can be a powerful tool in targeting gender and style of living. This image can also evoke a sense of tranquillity and effect how the viewer warms to the space.
08. The Cutaway
An increasingly popular render type usually aimed at showing an entire space. For the most part these image are diagrammatic in nature and are a very effective way to market a property off the plans giving the viewer a complete understanding of the space.
09. The Vignette / Close Up
We love these image types. A close up of an area or an aspect of your design. Simple. Beautiful.
10. The Photomontage
These images are an amalgamation of photography and 3d renders. Often used for Town Planning but also useful if there’s a specific landmark to be highlighted.
We hope you enjoyed reading this as much as we enjoyed creating it. Please get in touch with any queries or quote requests you may have.