McCormack 360
1. THE GOAL
To move beyond standard static renders and provide a comprehensive “Digital Experience” that not only allows the client to visualise the space, but actively assists in the leasing process.
By giving potential tenants the ability to “explore” and experience the proposed space before it exists, a powerful tool is created to assist in securing leases faster.
2. THE SOLUTION: MCCORMACK 360
a unified visualisation platform. A single master environment is constructed, from which three distinct products are extracted:
• High-End Marketing Visualisations: Photorealistic still images for brochures, websites, and mood boards.
• Cinematic Lifestyle Animation: (Formerly “The Flythrough”) A curated set of slow, cinematic pans that mimic a human presence to sell the lifestyle and atmosphere. The focus is on emotional impact rather than robotic layout traversal.
• Interactive Virtual Tour: A user-controlled environment for detailed analysis. Clients can navigate via floor plan, look around every corner, and interact with hotspots to discuss specific details.
360 Panoramic Tour – See below an example of a 360 created from our recent project. Use your mouse to pan around and interact with different views!
Cinematic Lifestyle Animation (Formerly ‘The Flythrough’)