JOURNAL

ARCHITECTURAL & INTERIOR IMAGERY

The Role Of Infographics In Marketing Your Concept

The Role Of Infographics In Marketing Your Concept

12 January, 2014
by Daragh Doyle

With so many new ideas and fresh content generated every minute on the Internet, it is imperative to distinguish your message from everyone else’s – be it an architectural visualisation, a product or service. In recent years, explainer videos have become very popular, but just what is an explainer video?

An explainer video is usually a 1-2 minute video used to introduce a new product or company, and it should answer a few fundamental questions. It explains what problem the product is trying to solve and why the viewer should want to use this. It is similar to a 30 second elevator pitch, but with visuals, and a more casual, fun vibe. Sometimes, these videos are even distributed before the product is fully formed. It is used to catch the viewers interest and be clear and informative without taking up too much time. See below for an example!